43 in story arc: Idiocraception – chapter: The Future Will Be Televised
SONAIS 225 - Tuesday, December 16, 2025 link
Strip 225. We finally learn why the future's economic landscape appears to suffer from severe anal fixation.
References: “the anal stuff:” strips 183, 191
Some brand names (their ‘strip universe’ transformed variants) are shown, together with trademark and copyright symbols: Grondig, Nukio, Paloraid, Vavatar.
Alfred: Old familiar brand names slowly became associated with crappy products, and new companies wanted to offer better alternatives, but the problem was something called copyright. All the sensible brand names eventually became registered, and many of them owned by, well, borderline criminals.

Zhang: I have already seen random strings being used as brand names in our ti… erm, region. But why all the anal stuff, like “Poop?”
Alfred: Well, first came random words, and names that sound like primal screams, but then someone figured bad words are more interesting. Offending brand names attract more attention than boring ones. Sort of an arms race ensued…

We see Adil facepalming while listening to what Alfred says here.
Steve: I sort of understand the reasons behind it, but still I would not want to buy a hairdryer named “Fart” or something.
Alfred: What do you mean? Those are by far the best hairdryers currently available!