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SONAIS 225 - Tuesday, December 16, 2025 
Some brand names (their ‘strip universe’ transformed variants) are shown, together with trademark and copyright symbols: Grondig, Nukio, Paloraid, Vavatar.
Alfred: Old familiar brand names slowly became associated with crappy products, and new companies wanted to offer better alternatives, but the problem was something called copyright. All the sensible brand names eventually became registered, and many of them owned by, well, borderline criminals.
Zhang: I have already seen random strings being used as brand names in our ti… erm, region. But why all the anal stuff, like “Poop?”
Alfred: Well, first came random words, and names that sound like primal screams, but then someone figured bad words are more interesting. Offending brand names attract more attention than boring ones. Sort of an arms race ensued…
We see Adil facepalming while listening to what Alfred says here.
Steve: I sort of understand the reasons behind it, but still I would not want to buy a hairdryer named “Fart” or something.
Alfred: What do you mean? Those are by far the best hairdryers currently available!
Alfred: Old familiar brand names slowly became associated with crappy products, and new companies wanted to offer better alternatives, but the problem was something called copyright. All the sensible brand names eventually became registered, and many of them owned by, well, borderline criminals.
Zhang: I have already seen random strings being used as brand names in our ti… erm, region. But why all the anal stuff, like “Poop?”
Alfred: Well, first came random words, and names that sound like primal screams, but then someone figured bad words are more interesting. Offending brand names attract more attention than boring ones. Sort of an arms race ensued…
We see Adil facepalming while listening to what Alfred says here.
Steve: I sort of understand the reasons behind it, but still I would not want to buy a hairdryer named “Fart” or something.
Alfred: What do you mean? Those are by far the best hairdryers currently available!
44 in arc: Idiocraception – chapter: The Future Will Be Televised
SONAIS 226 - Friday, December 19, 2025 
References: entangled matter: strip 186; “Ow My Balls” is a fictional television series featured in the film ‘Idiocracy’ (2006).
Alana: Shouldn't we start reading as many of these books as possible? We could learn a lot about what is in store for us.
Heidi: Not a good idea. Their text may not be accurately rendered by the simulation. Moreover, we do not really have the time to sit down and read while the entangled matter gets consumed.
Alana: I could use a break, though, after all we have been through.
Max: How about we watch some TV? I think we can spare those few minutes, and very maybe we still learn something.
Steve: I'm curious whether they also have “Ow My Balls” here…
Alfred: That show got cancelled after the actor died from internal bleeding.
Max: Ouch.
Steve: What a rotten way to die.
Heidi: Not a good idea. Their text may not be accurately rendered by the simulation. Moreover, we do not really have the time to sit down and read while the entangled matter gets consumed.
Alana: I could use a break, though, after all we have been through.
Max: How about we watch some TV? I think we can spare those few minutes, and very maybe we still learn something.
Steve: I'm curious whether they also have “Ow My Balls” here…
Alfred: That show got cancelled after the actor died from internal bleeding.
Max: Ouch.
Steve: What a rotten way to die.
45 in arc: Idiocraception – chapter: The Future Will Be Televised
SONAIS 227 - Tuesday, December 23, 2025 
A cyclist is shown in close-up, pulling the pin from a hand grenade using his teeth.
SFX: click
The cyclist lobs the grenade on the floor in front of the oncoming peloton. Below is a caption “Sports Highlights.”
The grenade explodes, sending cyclists and bicycle parts in all directions.
SFX: WHAM
We see the team watching the TV, which of course is mounted diagonally. It shows a message: “more sports highlights 2007 coming up.”
Max: What…? Is this supposed to be Tour de France?
Zhang: I guess nobody now cares about doping anymore…
SFX: click
The cyclist lobs the grenade on the floor in front of the oncoming peloton. Below is a caption “Sports Highlights.”
The grenade explodes, sending cyclists and bicycle parts in all directions.
SFX: WHAM
We see the team watching the TV, which of course is mounted diagonally. It shows a message: “more sports highlights 2007 coming up.”
Max: What…? Is this supposed to be Tour de France?
Zhang: I guess nobody now cares about doping anymore…
46 in arc: Idiocraception – chapter: The Future Will Be Televised
SONAIS 228 - Friday, December 26, 2025 
References: Franquin's Last Laugh / Idées Noires
Again a caption “Sports Highlights.” A tennis player performs a serve with a strange looking tennis ball.
The opponent explodes as she is about to hit the incoming “ball.”
SFX: WHAM
Zhang: Even tennis has become lethal! What is this?
Alfred: Don't you have the one-hand-grenade rule in your country? In every major sports event, each contestant has the right to use 1 hand grenade when they see fit. Makes sports way more interesting.
Max: I am not sure whether even Franquin would laugh at this…
The opponent explodes as she is about to hit the incoming “ball.”
SFX: WHAM
Zhang: Even tennis has become lethal! What is this?
Alfred: Don't you have the one-hand-grenade rule in your country? In every major sports event, each contestant has the right to use 1 hand grenade when they see fit. Makes sports way more interesting.
Max: I am not sure whether even Franquin would laugh at this…
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