9 in story arc: Good, Bad, Ugly
SONAIS 181 - Friday, July 4, 2025 link
Strip 181. Zhang and Heidi discuss Adil's cafestol experiment and the often meaningless use of the “natural” label in marketing.
Setting: The kitchen/lunch area.
Zhang: Have you seen Adil's ‘cafestol’ experiment?
Heidi: I doubt it makes any sense. Any benefits of that substance are disputed. Well, at least he is not distilling and consuming pure caffeine, which could be lethal.

Heidi: Some people believe anything extracted from something ‘natural’ is inherently safe. That is obviously not true, the slime from a Phyllobates terribilis frog is also “natural.”
Zhang: I guess that's also why this box of tea proudly states it is “100% natural tea.”

Heidi: Typical marketing nonsense. It would imply ‘unnatural’ or ‘synthetic’ tea should also exist.
Zhang: I can't imagine what could classify as one of those. Used motor oil extract perhaps?
Heidi: Don't mention that near Adil, it might give him some ideas…
10 in story arc: Good, Bad, Ugly
SONAIS 182 - Tuesday, July 8, 2025 link
Strip 182. Max is not pleased with the common marketing practice of vague performance comparisons, but Adil of course disagrees.
Voice coming from computer: Message from our sponsor: buy our new battery. Lasts 50% longer!
Max: 50% longer than what? What are they comparing to? I hate ads like these.
Adil: It's marketing, baby! People will generally assume the point of comparison to be the current state-of-the-art, but usually it is not.

Max: Are we free to pick the reference? How about I assume it's a zinc-carbon battery from 1950? Then, even 50% better is still awful.
Adil: Regulations do require the actual point of comparison to be specified.
Max: Yeah, in the smallest possible borderline readable font, or barely whispered, at 200% speed…

Max: If it were up to me, it would be obligatory to provide the point of comparison directly after the claim, in the same font, or spoken in the same way.
Adil: You are such a spoilsport. Where's the fun in that?
“Idiocraception”
1 in story arc: Idiocraception – chapter: Prelude/Time Warp
SONAIS 183 - Friday, July 11, 2025 link
Strip 183. Start of new (long) storyline ‘Idiocraception’. In a flash-forward, we see the whole team in a city environment, flabbergasted at the sight of billboards and signage displaying atrocious brand names.
References: the start of a new long arc, even longer than ‘Faceworld.’ As the title implies, there will be some nods to the 2006 movie ‘Idiocracy.’
Setting: This is the start of a long story arc ‘Idiocraception.’ In a flash-forward, we see Alana, Steve, Adil, Max, and Heidi in a city environment full of billboards and signage with atrocious brand names, ranging from unpronounceable random sets of letters to downright expletives. For instance a hamburger chain called 0xB6E319A1, a brand of power tools ‘PNZMWUKJ,’ an investment company called ‘Excrement,’ ‘POOP’ self-defense, and ‘Scheißdreck’ fashion.
Steve: What the heck is going on here? Are those brand names?
Adil: What kind of horror is this? My marketeer sense is hurting!
Zhang: Are you sure this prediction is accurate, Heidi?
Heidi: According to my indicators, the accuracy level is 99.7%.